What Is A Remote Digital Marketing Agency?
An all-rounded digital agency offers customers end-to-end solutions for their online presence. Such teams include specialists from all industry branches and levels to deliver a full range of services, including website design, branding, search engine optimization, content marketing, and more.
A remote agency does the same but has major specs. Remote teams offer maximum flexibility—they have zero office space and geographic boundaries. This means the flexibility to access the world’s best talent to join the team and the possibility to take on customers from anywhere in the world. But this means facing certain organizational, communication, and project management challenges caused by physical distance within the team.
Benefits of Using Digital Marketing Tools for Remote Agency
Digital marketing tools is a collective term referring to types of software and services designed to assist with daily tasks, including managing social media, analyzing website traffic, and more.
These solutions hold various benefits for remote marketing agencies, which can:
- Simplify and expedite the workflow - Tech solutions can help you automate numerous tasks, improve time management, and, thus, make the process of work more efficient.
- Reduce errors - No matter how qualified your team members are, a chance of human error stands. High-quality software can reduce this likelihood and help you receive more accurate results from any activity.
- Facilitate teamwork - With collaboration, communication, and project management software, your team can align their efforts and operate more effectively.
- Speed up data analysis - Data collection and analytics are crucial for digital marketing, as they help assess the results of your work. The right digital marketing tools can help you collect, analyze, and interpret large volumes of data in nearly no time with the highest accuracy.
10 Must-Have Digital Marketing Agency Tools
1. Project Management Software
Project management software is a term that refers to several services and tools essential for effective online work. The core purpose of these solutions is to make the work on your projects seamless and efficient.
Here are important options to consider for your team:
- Project management - A good example is Trello. It's a web-based, kanban-style application that enables you to create tasks, distribute them throughout your team, set deadlines, and monitor progress. It’s a perfect solution for getting your daily tasks done effectively. An alternative to this app is Monday.
- Business communication - Slack is a good choice for streamlining communication inside your team. You can create individual and group chats and stay in touch with all your workers, regardless of their geographical location. As an alternative, you can try Microsoft Teams.
- Online meetings - Zoom is a perfect solution for creating virtual working spaces. Schedule appointments, leverage VoIP calls anywhere, and hold virtual meetings with team chats and online whiteboards. Another similar app is Google Meet.
2. SE Ranking
While the software examples above relate to the organization of work, the next tool on our list is a must-have for remote digital marketing on the web.
SE Ranking is a robust SEO tool kit that suits small and mid-sized agencies. The platform offers a full range of features needed to help you get your clients to the first positions in search engine results pages (SERPs).
Namely, it features:
- Keyword rank tracker
- Website audit
- Keyword and Competitor analysis tool
- Backlink checker
- On-page SEO checker
- Local marketing tool
- and more
The platform is also known for its incredible keyword database that lets you discover a huge number of prominent keywords in seconds.
SE Ranking has a wealth of benefits for remote marketing agencies, in particular. The platform features white-label reporting to craft custom reports for your clients. Also, they bolster handy lead-generation functionality.
Most importantly, SE Ranking offers the best value and range of features in its price segment.
3. Google Analytics
Google Analytics is a web-based service by Google designed to help businesses collect and analyze valuable data, such as website traffic, mobile app traffic, as well as user demographic and behavioral information.
The service can provide your team with data-driven predictions, fueling the success of your campaigns.
A few things make Google Analytics one of the best digital marketing agency tools. Real-time data collection, predictive capabilities, and convenient reporting features of Google Analytics enable agencies to provide well-rounded, data-driven solutions to their customers. Furthermore, it enables you to achieve greater results for your clients and grow faster.
4. Google Ads
Google Ads is another trusted solution by Google. The app is meant for seamless planning, implementation, and management of online advertising campaigns. This platform has everything your team needs to advertise on the web. Google Ads lets you fine-tune your target audience, set and manage your ads budgets, and assess the success of your campaign through detailed analytics.
Google Ads has proven to be powerful for remote digital marketing. Apart from providing you with a wealth of features that simplify pay-per-click (PPC) advertising, the platform empowers your team with a comprehensive dashboard. This is where everyone on your team can find your campaign’s data and insights at any time, from anywhere in the world.
HubSpot is another popular option among digital marketing tools. It’s an all-in-one CRM platform that gives you access to all software, resources, and integrations your company needs to connect and align the efforts of your marketing, content management, sales, and customer service teams. The platform offers solutions for the sustainable growth of online agencies.
HubSpot enables you to collect and organize all your marketing data in a convenient CRM and provide all your remote employees with seamless access to it. You can also create email marketing campaigns, analyze campaign performance and user behavior, and set up live chats for lead capture. All these solutions are free.
When you switch to a paid plan, the platform offers more opportunities to support your growth through sophisticated marketing automation, tracking, and management features.
Hotjar is one of the best-known digital marketing tools for analytics. The platform comprises advanced analytical features to help you obtain valuable insights into customer interactions on sites and apps.
With the help of Hotjar, agencies can create in-depth user journey maps to see how they come to a website, what pages they linger on the longest, and what pages they click away from. Additionally, the platform enables you to plan and implement one-on-one interviews with your consumers, run surveys, create heatmaps and recordings, and collect valuable feedback from your target audiences. By helping your team visualize consumer performance, Hotjar can boost your campaigns with accurate data and achieve better outcomes for your clients in less time.
The next solution for remote marketing agencies is all about crafting, optimizing, and implementing landing pages that convert. Unbounce is the first-of-its-kind conversion intelligence platform designed to help you reduce bounce rates and boost conversions.
The platform boasts a handy A/B testing feature that lets you test the effectiveness of your landing pages without effort. Also, it comes with built-in analytics options to tap into the most relevant, accurate insights about your pages’ performance.
A big perk of Unbounce for agencies—especially online ones—is that the platform doesn’t require you to expand your team with new specialists. The platform’s landing page editor is so intuitive you can use it with zero design experience. At the same time, advanced testing and analytics will help you fine-tune the performance of your pages, letting you capture and convert more leads for your clients without a hassle.
Hootsuite is one of the best digital marketing agency tools focused on social media advertising. The platform boasts a considerable amount of handy features, starting from a handy catalog of ideas for inspiration for your content. Additionally, the service can support your social media efforts with the help of the Best Time to Publish feature, convenient social media calendars, and many other features.
Hootsuite is there to help you organize your social media efforts. This platform is a must-have because social media is one of the most beneficial channels. According to Statista, in 2023, this channel brings businesses a wealth of benefits, including increased exposure (86%), increased traffic (76%), generated leads (64%), and many others.
Email remains a crucial part of remote digital marketing, even being one of the oldest channels. MailChimp is a smart solution designed to help businesses and agencies of all sizes manage their email efforts effectively.
The tool contains many features, including email personalization, social media marketing, and audience management and segmentation.
MailChimp helps you automate your email and social media campaigns to reduce the time your online team spends on daily tasks while also boosting the outcomes. The platform also comes with a number of convenient analytics and campaign tracking features that will help your team make more informed decisions and achieve excellent results.
The last suggestion on our list isn’t specifically a marketing tool. ChatGPT is an AI-based language model created by OpenAI. This chat took the world by storm not so long ago. But, it already found many applications in the business and advertising landscapes.
For agencies, ChatGPT can offer a number of benefits. It can analyze millions of resources in seconds. For example, it can generate human-like text, scrounge keywords for SEO to find engaging ideas for content marketing, and generate emails and content for your campaigns, crafting killer product descriptions.
As you now know, plenty of great digital marketing tools are meant for different purposes. From project management software that lets you organize your workflow and SEO platforms to an innovative AI-powered language model—all tools on this list are designed to make your work simple and effective.
Every tool we shared facilitates growth and success for remote agencies. So, don’t wait too long and leverage them for your team ASAP!